Mission

1979
Boa-Franc is founded in Saint-Georges de Beauce.

1983
The company is purchased by Pierre Thabet, the current owner. A new philosophy is born: QUALITY and constant improvement.

1990
An integrated production line, unique in North America, launches the Mirage Classic line of prefinished hardwood floors.

1994
A Mirage distribution center is opened in Burlington, Ontario.

1997
The company becomes the first North American hardwood floor manufacturer to receive ISO 9002 certification for all stages of manufacturing, from the selection of raw material to the delivery of the finished product.

1999
A specialized production line dedicated to 2 9/16" Mirage Engineered prefinished hardwood floors is built.

The ALUMIX® aluminum oxide-based finishing process is introduced.

2000
The company's North American and worldwide presence is stepped up with a major breakthrough in Southern and Western markets.

2001
A brand new Mirage logo is designed to better reflect the outstanding quality of its floors.

We receive the ISO 9001:2000 certification.

2002
Boa-Franc opens a new sales office in Dallas, Texas, and announces plans to build a new plant featuring a third production line for its solid hardwood floors, boosting production capacity of Mirage Classic solid floors by 50%.

2003
The Mirage Maestro Dealers program is launched, enhancing support for participating dealers (promotion and training) and guaranteeing consumers professional service of the highest quality.

2004
A new exotic wood specie, Sapele, is added to the Mirage Engineered Collection.

The high-traffic Mirage Commercial Collection is launched.

Boa-Franc launches ALUMIX® Ultra polyurethane protection, the industry's best residential finish.

2005
New dark shades are introduced in the Mirage stain line. Five-inch-wide strips are launched in all the most popular species and colors.

2006
Sweet Memories is launched, a series using a unique variable stain process that helps recreate an antique look. New shades are introduced in 5" wide strips.

Company launches new NanolinxMC finish, a premiere in the prefinished hardwood floor industry.

2007
A new merchandising system focused on the Mirage look is launched, separating products into three collections: Natural, Elegant, and Stylish.

Mirage Lock unfixed flooring is launched, making installation easy and affordable.

A new color is added to the Sweet Memories series.

The Mirage Library

  • Hardwood floors Glossary
  • Brochures
  • Installation Guides
  • Purchase Guide
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